Farmhouse: What

Farmhouse is not an innovation practice.

We’re not theorists, academics or,
perish the thought,
a think-tank.

WHAT WE ARE IS A DO TANK

We do Technology Branding: using proprietary methods to accelerate the journey of embryonic products—formulae, prototypes, even patents—from the lab into the marketplace.

We do White Space Mapping, where we deploy a set of research and strategy tools to help our partners identify new territories to mine for their existing brands or new ones altogether.

We do Partnership Development, from patent licensing and acquisition to trademark licensing and other forms of internal-external collaboration.

This is all backed up by functional expertise in fields like graphic and industrial design, writing and story development and marketing.

Most important, everything we do is designed to deliver a mix of creativity and pragmatism, hardwired for execution. This orientation stems from our roots in Chicago, a town full of ambition and big ideas, but always demanding substance to match.

After all, the world's first skyscraper was not only dreamed up here, it was built here. And built to last

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